Projects I’m working on/was working on:
Projects
Truth (or) lies within the eyes: Examining the effects of guilty knowledge with eye tracking
The study made use of eye-tracking technology to gain insight into the effects of guilty knowledge on eye movement. In addition, the study adds to existing literature by examining participants who possess guilty knowledge but are not guilty of the criminal event. The study used a completely randomized, between-subject design and consisted of three conditions:…
Effects of online consumer reviews’ valence on users’ experience: A neuromarketing experiment
Digital platforms, such as social commerce websites, allow users to buy, interact and socialize anytime and anywhere. In this environment, users’ experience and purchase decision-making process is impacted by the online information of the websites, most part of it generated and shared by other users. Therefore, online consumer reviews (OCR) have a valence –positive, negative…
Peter Slijkhuis 